How Much to Charge for a Dedicated Sponsor Video
Dedicated videos are the premium tier of YouTube sponsorships. When the entire video is about a sponsor's product, you should be charging significantly more. Here's why and how much.
Calculate Your Dedicated Video RateWhy Dedicated Videos Command a 2.7x Premium
Dedicated videos aren't just longer integrations—they're fundamentally different in terms of value and effort:
100% Brand Exposure
The entire video is about their product. There's no competing content—every second serves the sponsor's message. This is dramatically more valuable than a 60-second segment.
Significant Production Investment
Creating an entire video requires substantially more work: research, scripting, filming, editing, revisions. This isn't a segment you can slot into existing content—it's a whole production.
Content Calendar Slot
A dedicated video takes up a slot that could have been your own content. You're giving up potential AdSense revenue and the opportunity to grow your channel with algorithm-friendly content.
Reputation Risk
Your name and credibility are fully attached to this product. If the product is bad or the company has issues, you bear more reputational risk than with a simple integration.
Dedicated Video Pricing Formula
Dedicated Video Rate =
(Avg Views / 1,000) × CPM × 2.7
Example Calculation
Channel: Personal finance channel averaging 60,000 views per video
Niche CPM: $35 (Finance)
Sponsorship Type: Dedicated video (2.7x)
Rate = (60,000 / 1,000) × $35 × 2.7
= $5,670 per dedicated video
Dedicated Video Rates by Channel Size
Comparison of standard integration vs dedicated video rates (assuming $25 CPM):
| Avg Views | Standard (1.0x) | Dedicated (2.7x) |
|---|---|---|
| 25,000 | $625 | $1,688 |
| 50,000 | $1,250 | $3,375 |
| 100,000 | $2,500 | $6,750 |
| 250,000 | $6,250 | $16,875 |
| 500,000 | $12,500 | $33,750 |
| 1,000,000 | $25,000 | $67,500 |
When to Accept Dedicated Video Deals
Not every dedicated video opportunity is worth taking. Consider these factors:
Good Signs
- Product aligns with your content and audience
- You have creative freedom on the angle
- You genuinely like or use the product
- Budget meets or exceeds your 2.7x rate
- Reputable brand with quality product
Red Flags
- Product doesn't fit your audience
- Strict script with no creative control
- Brand wants integration rate for dedicated
- Unrealistic performance guarantees required
- Product has poor reviews or reputation
What Brands Expect From Dedicated Videos
Video Length
Most brands expect 8-15 minutes for a dedicated video. This gives enough time to thoroughly cover the product while maintaining viewer engagement. Clarify length expectations upfront.
Multiple CTAs
Unlike integrations with a single CTA, dedicated videos typically include 2-3 call-to-actions: beginning, middle, and end. Plus description links and pinned comments.
Script Approval
Brands usually want to review and approve your script before filming. Build 1-2 revision rounds into your timeline. Some brands also want to review the rough cut before publishing.
Usage Rights
Many brands want rights to use clips in their own marketing. If this is included, charge an additional 50-100% on top of your dedicated video rate.
Related Guides
Calculate Your Dedicated Video Rate
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