How Much to Charge for a Video Integration
Video integrations are the most common sponsorship format on YouTube. Here's how to price them correctly based on your channel size and the integration length.
Calculate Your Integration RateWhat Is a Video Integration?
A video integration (also called a "sponsored segment" or "mid-roll sponsorship") is a promotional segment within your regular content where you introduce a brand's product or service. Unlike dedicated videos, integrations are part of a larger video that has its own independent topic.
The key characteristic of an integration is that it's woven into your content naturally. Your video stands on its own merit—the sponsorship is an addition, not the focus.
Types of Video Integrations
Standard Integration
1.0x60-90 seconds of dedicated sponsor content within your video. This is the baseline format that all other integrations are priced against.
- Full product demonstration
- Personal testimonial or use case
- Clear call-to-action with link/code
30-Second Integration
0.7xA shorter, more concise sponsor mention. Less time means less value, but can fit better into certain content formats.
- Quick product mention
- Brief value proposition
- Call-to-action
Pricing Examples by Channel Size
Here's what you can expect to charge for standard integrations based on your average views (assuming a $25 CPM mid-tier niche):
| Avg Views | Standard (60s) | 30-Second |
|---|---|---|
| 10,000 | $250 | $175 |
| 25,000 | $625 | $438 |
| 50,000 | $1,250 | $875 |
| 100,000 | $2,500 | $1,750 |
| 250,000 | $6,250 | $4,375 |
| 500,000 | $12,500 | $8,750 |
* Rates vary by niche. Finance/business channels can charge 20-40% more; gaming/entertainment may be 20-30% less.
What Brands Expect From Integrations
Natural Placement
The integration should feel organic to your content. Brands want authenticity, not a jarring commercial break. The best integrations feel like genuine recommendations.
Clear Talking Points
Most brands provide key messages they want covered. You'll typically have flexibility in how you deliver them, but certain features or benefits must be mentioned.
Trackable CTA
Brands need to measure ROI. Expect to include a custom URL, discount code, or both. This goes in your video description and is mentioned in the integration.
FTC Disclosure
You must disclose the sponsorship. This is legally required and brands expect it. Use YouTube's paid promotion checkbox and verbally mention it's sponsored.
Negotiation Tips for Integrations
Do: Ask for Their Budget First
Let brands share their budget before you quote. You might be leaving money on the table if you go first.
Do: Offer Package Deals
Bundle multiple integrations at a slight discount. Brands get better CPM, you get guaranteed revenue.
Don't: Accept Unlimited Revisions
Cap revisions at 2-3 rounds. Unlimited revisions can turn a quick integration into weeks of back-and-forth.
Don't: Give Away Usage Rights
If they want to use your content in ads, charge 50-100% extra. Your face/voice in their marketing has additional value.
Related Guides
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