How to Create a YouTube Media Kit
A complete step-by-step guide to building a professional media kit that helps you land more brand deals. We'll cover both the manual approach and the easier automatic method.
Two Ways to Create Your Media Kit
Manual Approach
Build it yourself using design tools like Canva or Google Slides.
- Full creative control
- Free (with free tools)
- Time consuming to build
- Manual updates needed
Automatic Approach
Use Gamut to auto-generate from your channel analytics.
- Ready in minutes
- Auto-updating stats
- Shareable URL
- Professional design
The Manual Process: 6 Steps
Gather Your Analytics
Before you design anything, collect all the data you'll need from YouTube Studio.
Data to Export:
- Overview: YouTube Studio → Dashboard (subscribers, total views)
- Demographics: Analytics → Audience → Age & Gender, Geography
- Engagement: Analytics → Overview (views, watch time, avg view duration)
- Per-Video Stats: Content → Videos → Export your last 20-30 videos
Take screenshots of charts and graphs—they're visually compelling in your media kit.
Choose Your Format
Decide how you'll deliver your media kit to brands:
PDF Document
Traditional format. Easy to email, but can go out of date. Best for: formal inquiries, email attachments.
Web Page / Notion
Always accessible via link. Can embed videos. Best for: quick sharing, social media links.
Google Slides / Canva
Easy to update, shareable link or PDF export. Best for: creators who want flexibility.
Select or Create a Template
Start with a template rather than a blank page:
- Canva: Search "media kit" for hundreds of free templates
- Google Slides: Simpler but easy to customize and share
- Notion: Great for web-based media kits with embedded videos
- Figma: For creators who want maximum design control
Choose a template that matches your channel's aesthetic—dark theme for gaming, clean and minimal for business content, etc.
Add Your Information
Fill in all 8 essential sections:
Need details on each section? See our guide on what goes in a YouTube media kit.
Design Tips
Make your media kit visually compelling and easy to scan:
Use Your Channel Branding
Match your channel's colors, fonts, and overall aesthetic. Consistency builds trust.
Make Numbers Pop
Use large fonts for key metrics. Brands should be able to spot your stats instantly.
Keep It Concise
2-4 pages max. Brands are busy—they want to quickly evaluate fit, not read a novel.
Include Visual Proof
Screenshots of analytics, video thumbnails, and brand logos add credibility.
Export and Share
Final checks before you send it to brands:
- Export as PDF (under 5MB for easy emailing)
- Test all clickable links work
- Proofread for typos
- Get feedback from a friend or fellow creator
- Create a shareable link version (Google Drive, Notion)
The Easier Way: Auto-Generate with Gamut
Skip the manual work entirely. Connect your YouTube channel and get a professional media kit in minutes.
Connect
Sign up with Google and link your YouTube channel
Generate
Your media kit is created automatically from your analytics
Share
Get a custom URL or download as PDF
Why creators choose the automatic approach:
How Often to Update Your Media Kit
Update all engagement metrics and view counts
Refresh demographics, update featured videos, review rate card
Add new brand partnerships, update after hitting milestones (100K, 500K, 1M subs)
With Gamut's auto-updating media kits, stats refresh automatically—one less thing to manage.
Related Guides
Create Your Media Kit Now
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