YouTube Sponsorship Calculator
Calculate exactly how much to charge for brand sponsorships based on your channel analytics, content niche, and sponsorship type.
Get Your Personalized RatesFree to use. No credit card required.
How It Works
Connect Your Channel
Link your YouTube account to pull in your real analytics data automatically.
Analyze Your Performance
We calculate your average views, engagement rate, and audience demographics.
Get Your Rates
Receive personalized rate recommendations for every sponsorship type.
Sponsorship Types & Multipliers
Different sponsorship formats command different rates. Here's how each type affects your pricing:
Standard Integration (60-90 seconds)
1.0xThe baseline sponsorship format. A 60-90 second segment within your regular content where you naturally introduce the sponsor's product or service.
30-Second Integration
0.7xA shorter, more concise sponsor mention. Less screen time means a lower rate, but can be easier to fit into certain content formats.
Semi-Dedicated Video
1.75xThe sponsor is prominently featured but doesn't dominate the entire video. Typically includes extended segments, demos, or the product being central to the video's premise.
Dedicated Video
2.7xThe entire video is about the sponsor's product or service. Maximum exposure commands premium pricing. Learn more about dedicated video pricing.
YouTube Shorts
0.55xShort-form sponsored content. Lower production requirements and shorter format mean reduced rates, but can be bundled with long-form deals.
Industry CPM Rates by Niche
Your content niche significantly impacts what brands will pay. Higher-value audiences (finance, business, tech) command premium CPMs.
| Content Niche | CPM Range | Avg CPM |
|---|---|---|
| Finance & Investing | $30 - $50 | $35 |
| Business & Marketing | $28 - $45 | $32 |
| Technology & Software | $25 - $40 | $30 |
| Health & Fitness | $22 - $38 | $28 |
| Education & E-Learning | $20 - $35 | $26 |
| Beauty & Skincare | $20 - $35 | $25 |
| Food & Cooking | $18 - $32 | $24 |
| DIY & Home Improvement | $18 - $30 | $23 |
| Travel & Adventure | $18 - $30 | $22 |
| Lifestyle & Vlogging | $15 - $28 | $20 |
| Fashion & Style | $15 - $28 | $20 |
| Parenting & Family | $15 - $28 | $20 |
| Gaming | $12 - $25 | $18 |
| Entertainment & Comedy | $12 - $22 | $16 |
| Music & Dance | $10 - $20 | $15 |
* CPM rates vary based on audience demographics, engagement rates, and seasonality. These figures represent typical ranges for US-based audiences.
The Sponsorship Pricing Formula
Use this formula to calculate your base sponsorship rate:
Sponsorship Rate =
(Avg Views / 1,000) × CPM × Multiplier
Example Calculation
Channel: Tech review channel averaging 75,000 views per video
Niche CPM: $30 (Technology)
Sponsorship Type: Standard 60-second integration (1.0x)
Rate = (75,000 / 1,000) × $30 × 1.0
= $2,250 per video
Want to understand how different factors affect your rate? Read our detailed guide on how much to charge for a YouTube sponsorship.
Frequently Asked Questions
Most creators charge between $15-$35 CPM (cost per thousand views) for sponsorships. Your rate depends on your niche, audience demographics, engagement rate, and sponsorship type. Use the formula: (Average Views / 1000) x CPM x Sponsorship Multiplier.
CPM (Cost Per Mille) is the price per 1,000 views. For YouTube sponsorships, typical CPMs range from $15 for entertainment content to $35+ for finance and business niches. Higher-value audiences command higher CPMs.
Different sponsorship formats have different multipliers. Standard 60-second integrations use a 1.0x base rate, 30-second spots use 0.7x, semi-dedicated videos use 1.75x, and fully dedicated videos command 2.7x the base rate.
Subscriber count is less important than average views. A channel with 100K subscribers getting 50K views per video is more valuable than a channel with 500K subscribers getting 20K views. Focus on your actual view counts when calculating rates.
Start with your calculated rate as a baseline, then adjust based on usage rights, exclusivity periods, and additional deliverables. Always get the brand's budget first if possible, and be prepared to walk away from deals that undervalue your content.
Related Guides
How Much to Charge for a YouTube Sponsorship
A complete guide to pricing factors, rate ranges, and common mistakes.
Video Integration Pricing Guide
Standard vs 30-second integrations and what brands expect.
Dedicated Video Pricing
Why dedicated videos command 2.7x premium rates.
YouTube Media Kit Builder
Create a professional media kit to share with brands.
Get Your Personalized Sponsorship Rates
Connect your YouTube channel and get accurate rate recommendations based on your real analytics.
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