What Goes in a YouTube Media Kit?
Your media kit is your professional portfolio for brand partnerships. Here's everything you need to include to impress sponsors and close more deals.
Create Your Media KitQuick Checklist
8 Essential Sections (With Examples)
Channel Overview
Your channel's first impression. This section should immediately tell brands who you are and what you're about.
Include:
- • Channel name and profile photo
- • Subscriber count
- • Total channel views
- • Channel launch date
- • 2-3 sentence bio describing your content and personality
"Tech reviewer helping everyday people make smarter purchase decisions. 450K subscribers since 2020, with a focus on honest, no-BS reviews of consumer electronics."
Audience Demographics
Brands need to know if your audience matches their target customer. This is one of the most important sections.
Include:
- • Age breakdown (pie chart or percentages)
- • Gender split
- • Top 5 countries/regions
- • Language breakdown if relevant
Get this data from YouTube Studio → Analytics → Audience tab.
Engagement Metrics
The numbers that prove your audience actually pays attention. Focus on metrics that demonstrate value.
Include:
- • Average views per video (last 20-30 videos)
- • Average watch time / retention percentage
- • Average likes per video
- • Average comments per video
- • Engagement rate (likes + comments / views)
- • Monthly views trend (if growing)
Exclude viral outliers from your averages—brands want to know typical performance.
Content Categories
Help brands understand what type of content you create and how their product might fit.
Include:
- • Main content categories/themes
- • Video formats (reviews, tutorials, vlogs, etc.)
- • Average video length
- • Posting frequency/schedule
Example: "Product reviews (60%), buying guides (25%), tech news commentary (15%). Average video length: 12 minutes. New videos every Tuesday and Friday."
Featured Videos
Showcase your best work. Let brands see the quality and style they can expect.
Include:
- • 3-5 of your best videos
- • Thumbnails with titles
- • View counts for each
- • Direct links to watch
Choose videos that represent your typical quality, not just your viral hits.
Past Brand Partnerships
Social proof that you can deliver professional sponsored content. If you're new to sponsorships, this section is optional.
Include:
- • Brand logos of past partners
- • 2-3 examples of sponsored videos
- • Performance metrics for those videos
- • Testimonials from brands (if available)
If you haven't done sponsorships yet, skip this section rather than leaving it empty.
Rate Card
Your pricing for different sponsorship formats. This saves negotiation time and sets expectations.
Include:
- • Standard integration (60-90 sec) rate
- • 30-second integration rate
- • Dedicated video rate
- • YouTube Shorts rate
- • Package deals (optional)
- • Usage rights add-on pricing
Not sure how to price? Use our sponsorship calculator.
Contact Information
Make it easy for interested brands to reach you. Don't make them hunt for your email.
Include:
- • Business email address
- • Response time expectation (optional)
- • Other social media handles (if relevant)
- • Manager/agent contact (if applicable)
Use a professional email (business@yourchannel.com) rather than a personal Gmail.
What NOT to Include
Keep your media kit focused. These things can actually hurt your pitch:
Outdated Statistics
Nothing screams "unprofessional" like a media kit with numbers from 6 months ago. Keep it current or use auto-updating tools like Gamut.
Inflated or Misleading Numbers
Brands will verify your stats. Using your best month as "average" or including bought subscribers will backfire.
Personal Drama or Complaints
Don't include negative experiences with past sponsors or complaints about the industry. Keep it professional.
Every Video You've Ever Made
Curate, don't dump. 3-5 featured videos is better than 50. Quality over quantity.
Irrelevant Social Platforms
If the deal is for YouTube, don't pad your kit with your Facebook page that has 200 followers. Focus on your strengths.
Related Guides
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